A brand is the sum of interactions. Each impression matters.
That's great, of course, but what do we mean by 'interaction'? 14 years of experience in branding, interaction and activation have led us to believe it could best be described as intercommunication between people or between people and brands. What do they think of your service? How do they experience your product? Are your marketing efforts having an effect? How do people respond to your communications? Every impression plays a part in determining whether people connect with your brand. That’s why a brand isn’t what you claim it to be - it's how others experience it. That awareness is crucial.
New ways of thinking and doing
A new reality has emerged. This requires new ways of thinking and doing. Technology has made people smarter and communication more human. The mass audience of yesterdy is today’s individual consumer. A scattergun approach is no longer effective. People respond to personal contact and a personal approach. They want to be helped. They’re looking for confidence and a little entertainment. Through all possible means of communication, if possible. That requires focus and clear direction. That’s how we give meaning to your brand.
A different way of working
New ways of thinking and doing require a different way of working. Work without unnecessary process steps and revolving around the people and parties that add value to the creative process. That allows us to work faster, at a lower cost, and with greater pleasure.
"Context is everything", says US marketing guru Seth Godin. That’s just the way it is. In the new reality, you need to deliver the right message in the right place, at the right time, through the right medium. The higher the level of personal interaction, the greater the impact.